Recycled Records is a sonic exploration of recycled sound that illustrates the benefits of clear plastic through the universal language of music. More often than not, green plastic is recycled into single-use items; in switching Sprite, Fresca and Seagram’s, bottles from green to clear plastic The Coca-Cola Company is helping to create a closed loop “bottle-to-bottle” economy in which products can be recycled more than once in the creation of “new” bottles. In simple terms, any Sprite bottle can now become a bottle for Fanta, DASANI, etc. In this way, the benefits of clear plastic are similar to the now ubiquitous musical production technique of sound sampling in which old songs, sounds, and ambient noise are repeatedly flipped into new music.
The initiative begins with the world’s first album created from the recycled sounds of the plastic recycling process, created in partnership with iconic, genre-defining/defying producers Mark Ronson and Madlib, using real ambient sounds sourced from various points in the closed-loop recycling chain.
We then invite you to create your own original beats on this site using these same recycled sound samples. Welcome to an aural examination of repeated re-use, and a tune-based testament to the power of creativity today in building a better tomorrow.
Tracklist:
1. 01 (Madlib)
2. 02 (Mark Ronson)
3. 03 (Madlib)
4. 04 (Mark Ronson)
5. 05 (Madlib)
6. 06 (Madlib)
7. 07 (Madlib)
